A good sales page is as important to a digital business as water is to plants. The reason for saying this is simple: it is the tool that can make a difference in the bottom line of your business, so it is not nonsense. That’s why I want to help you learn how to create an effective sales page, so that all the possible traffic that reaches it converts into customers .
And if not all, at least most of it.
Do you think it is difficult or that only a copywriting expert can create an effective and efficient page?
Stay here because you will see that you can do it too.
In just 10 steps you will learn how to prepare a massive sale weapon 😉
Why It’s Important To Create A Sales Page That Converts
Let’s put ourselves in situation. Whether through social media ads or articles on your blog, the fact is that you have managed to get your potential customer to your website.
What he has seen has caught his attention. He wants to know more. What does she do? She starts browsing your site. Possibly, you will see the home page ; or maybe jump directly to About Me. And if they still like what they see, they will visit your services or products page.
At this point, it’s right where you want it to be. It is on the page in charge of demonstrating that you know their problems or needs, that you know what you are talking about, that they can trust you and that, in addition, you are the best option to help them.
In other words, the sales page is where you have to put all the meat on the grill. It is not enough to write four sentences and go to sleep. You have to design the message and get a persuasive text.
Let’s not forget that the better it converts, the higher your income will be .
And if you have a business, income is a capital part that we must not forget. 😉
In short, a sales page is the end of a long process that begins with the production of content on your blog, traffic generation, conversion to subscribers, design of a good product or service… You have worked out a great sales funnel step by step and now the time has come to finish the job.
The 10 Steps To Follow To Create A Sales Page That Converts
If you follow the steps below, you will be able to create an effective sales page. And not; You don’t need to be a copywriting expert to create an internet sales page. Although if you want to take a leap in quality, I recommend that you look for a guarantee professional.
What you should be clear about is that you won’t know how this works until you get going .
And remember that there is no one better than you to explain to a copywriter or your audience the reasons why they should buy or hire your services. You are the one who knows the most about your product or service, how it was conceived, for whom it is ideal and its benefits.
Park your fears and follow these 10 steps!
What Are You Selling?
The first thing to create a sales page is the headline.
In it, it should be noted that the main benefit that your client will obtain if he decides to buy. For example, “How to double visits to your shoe store in a week” .
From the first line, your ideal client must know the transformation they will experience when buying your product or service.
Put Yourself In The Shoes Of Your Target Audience
Go deeper into your need, into your problem; in his “pain.”
In this step you have to empathize with your ideal client and put your finger on the problem . It is about making him see his fears and frustrations, so that he perceives that you know what you are talking about and understand his needs.
To do this you have to ask questions like:
- Are you frustrated by X?
- Tired of wishing for X and not seeing a way to achieve it?
- Has it ever happened to you that X?
X is always a customer’s fear or frustration, so I recommend that before creating a sales page for a product or service you make a mental map where you collect all the possible X’s.
As you can imagine, defining the profile of your ideal client in great detail to get to know them perfectly will help you a lot in this process.
And be careful, when talking about needs and pain points, we don’t necessarily have to talk about negative things or from a negative perspective. You can also transform a pain or frustration into a desire; into something positive.
Tell Your Story
Show that you know how they feel and, above all, show that you have been through it too .
Tell your story and establish an emotional bond. Remember that it is empathy that will make you connect. And to show empathy, you have to generate emotional connection.
Announce That You Have Found A Solution
We have already put their problems on the table and you have introduced yourself. The time has come to throw him a lifeline and talk about your product or service.
But don’t do it anyway! Forget describing the features and think about the benefits ; that is why it will change the lives of your customers.
- More free time
- More freedom
- More money
- More or better health
- More happiness
- more comfort
In this part the vignettes work very well.
Explain What They Will Receive
Make their mouths water by imagining the result of buying your product or service.
At this point you have to describe what your product or service includes (and what it doesn’t), including extras or bonuses.
Now you can (and should) explain the features. The key is to make it irresistible, so that whoever passes through here takes away the thought that it is painful not to buy and, above all, that the added value of the product is much higher than its price .
Explain The Value Of What They Receive In Terms Of Utility
The client must be clear in his mind that there is a before and after in case of buying your product.
For this reason, when creating an effective sales page, you have to clearly present the practical utility that it will obtain.
For example, imagine someone who doesn’t have a website, but wants one. You don’t have the time or technical knowledge to set it up. Well, at this moment, once the solution has been presented, you have to make them see that they have before their eyes an all-in-one solution where the client does not have to do practically anything (for example, in my Zen Web service ).
You have to make it easy for those who want to buy. 😉
At this point in the process of creating a sales page, including the price of the product or service should be almost a piece of cake, but I recommend that you sweeten it by making a very obvious comparison or showing the main benefits . For example:
If you look at the image, I not only show the price, but also include benefits associated with contracting the service.
Many entrepreneurs are afraid or embarrassed to put an appropriate price for the value they offer. Take away these fears, or your customer will notice and run away from your offer.
Remember that you must assess your offer yourself if you want others to do the same.
Guarantee And Refund Policy (Optional)
In 99.9% of cases, all online sellers offer a money-back guarantee.
The reason is simple: the more risk you are able to remove from the customer’s mind, the easier the sale will be .
Personally, I am not in favor of offering return guarantees in the case of services, since they are working hours that I cannot recover.
Therefore, when creating a sales page I reflect it and thus do not give rise to misunderstandings.
For the products there is no problem. Fear not, because only a small percentage will request a refund . And in the long run it pays to offer guarantees because it is what can influence the sale in your favor.
Call To Action Or Call To Action (Cta)
Be brave. Ask them to buy.
- Click here
- Buy now
- access now
You will lose sales if you don’t include a call to action spread across the top and bottom of the sales page.
Why at the beginning and at the end? Well, for the same reason that you remember more clearly the beginning and the end of a joke, a movie, a book…
Also, a sales page cannot end without a call to action because it is like shooting yourself in the foot : you get your potential customer to the bottom of the page and… what do you do? Leave him to his fate with nothing to do next?
Instead of leaving them at a dead end and risking them leaving without taking the final step, add a call to action to ease the path to conversion (either with a buy button or a form).
Some people won’t read anything. With what it has cost you to create such a cool sales page!
It will happen on many occasions that those who reach your sales page scroll to the bottom just to see the price .
This is where postscripts (PDs) become important.
Summarizes the entire offer, presents benefits, injects a sense of urgency (examples: “The price is increasing with each sale” or “This offer may be withdrawn without notice at any time” ).
Eye! Do not lie! Don’t put your reputation at stake.
Don’t Forget To Beat Objections With An Faq Section
Before including the postscript, I recommend you include a very useful section to break down the “buts” and clear up the doubts of your client: the frequently asked questions .
What are the most frequently asked questions about your product or service? What objections or fears can prevent them from buying?
Try to anticipate them and resolve them in a section of frequently asked questions.
Extra: The Necessary Tools To Layout Your Sales Page
Now that you know the elements and ingredients necessary to build an effective sales page, it’s time to layout it. For this I am going to tell you some simple tools that will help you in this step and that you can use even if you are not a web designer .
Although there are more options on the market, for me there are 3 standout builders: Beaver Builder , Lead Pages and Elementor .
To layout your sales page with Beaver Builder, I leave you a tutorial that will guide you step by step:
>>Click here to create your sales page easily with Beaver Builder.
To The Shopping Cart
Whether you sell productized services or if you sell products or infoproducts, you will need a resource to manage the purchase.
Without a doubt, my number 1 recommendation is Thrivecart .
To fully immerse yourself in this tool, I leave you an article in which you will find all the information you need:
>>Set up your shopping cart today with Thrivecart
Ready To Create An Irresistible Sales Page?
I hope this article has helped you and that you are able to create a killer sales page in no time. Follow these 10 steps and you will see the result. Do you have a hard time writing sales pages? Are you one of those who get stuck when creating persuasive texts? I wait for you in the comments!