If you’ve come here before, you’ll know that I’m not a big fan of magic formulas of making money doing nothing. So if you want to make money from your business, you’ll have to work hard.

Of course, what I want to make clear is that strategically it is simpler than it seems, so take a look…

If You Know What This Business Is About, You Will Know How To Make A Lot Of Money With Them

One of my mentors once dropped the following pearl on me:

Thank you, Fernando, for this phrase. I carry it burned into my mind at all hours.

That’s what it’s all about. If you want to know how to make a lot of money with any business, you must first put effort into learning to understand your customer .

Let me help you a bit:

Top 3 Reasons We Buy

To Make Money

We all want to make more money, right? Or else, why are you reading this?

It should come as no surprise that making money is one of the main reasons people buy . Just take a look at the market and see how many products and services have been designed to help people increase their income and improve their financial situation.

You want to know how to make a lot of money, and just like you, there are others looking for the same thing.

There are people who want to have more money to finance their projects, to travel, to not worry about paying any bills, to have some security, to provide well-being for their family, etc.

Be that as it may, money is necessary to finance all these things. Hence, it is one of the main reasons why we buy.

Save Money

Saving money is just as important to shoppers as making money.  In fact, if you browse through the markets for digital and physical products you will find a ton of information on how people can reduce their spending and save more money.

Just think of the rise of white brands , low-cost flights, flat telephony rates, cost-saving consultants for companies…

You already know how to earn a lot of money with another strategy. Seriously, it’s a great market.

Relieve Pain And/Or Suffering

This is a very powerful reason for people to buy , because this group of buyers are absolutely desperate for a quick and easy solution to their problems, and they are willing to pay or do almost anything to find such a solution.

If you cater to a market that is made up of buyers who are looking for quick answers and solutions to personal or business problems, or the relief of emotional or physical pain , showing them how your product or service can directly alleviate their suffering will result in tons of sales.

If you manage to design a product or service that responds to one of these reasons, you will sell a lot. But if your product or service answers to the 3 reasons, you will have developed the answer to how to earn a lot of money in any market. It is what I call a triple product.

Let’s see if with this example I can show you that this is possible. A few days ago I discovered a course that teaches others to develop, design and sell online courses in video format.

I thought it was great, for the following reasons:

1. First of all, it teaches a way to earn money . In my case and that of many who are dedicated to providing professional services, it also allows us to develop an alternative source of income that does not depend on our production hours. This is what I call «productizing services» .
2. Second, it saves you money . Those of us who dedicate ourselves to providing services sell hours of our time, so if we have to invest many hours in learning something, in investigating, in the end we end up giving up. This course shows you how to manage certain tools, but focused on the production of video courses, so we are left with the grain and discard the straw, that is, the functionalities that are of no use to us.
3. Lastly, it relieves pain . If you sell services, you can partially stop depending on your production hours, and this course also emphasizes how to start earning money as soon as possible, even helping you with the marketing and promotion of your new productions.