Many popular VPN services are owned by companies with shady track records, like London-based Kape Technologies, which also owns VPN review sites (Brian X. Chen/New York Times)

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I’m done with paying for a virtual private network, a service that claims to protect your privacy when you’re connected to a public Wi-Fi network at the local coffee shop, the airport or a hotel.

For more than a decade, security experts have recommended using a VPN to shield your internet traffic from bad actors who are trying to snoop on you. But just as tech gadgets become outdated over time, so does some tech advice.

The reality is that web security has improved so much in the last few years that VPN services, which charge monthly subscription fees that cost as much as Netflix, offer superfluous protection for most people concerned about privacy, some security researchers said.

Many of the most popular VPN services are now also less trustworthy than in the past because they have been bought by larger companies with shady track records. That’s a deal-breaker when it comes to using a VPN service, which intercepts our internet traffic. If you can’t trust a product that claims to protect your privacy, what good is it?

“Trusting these people is really critical,” Matthew Green, a computer scientist who studies encryption, said about VPN providers. “There’s no good way to know what they’re doing with your data, which they have huge amounts of control over.”

I learned this the hard way. For several years, I subscribed to a popular VPN service called Private Internet Access. In 2019, I saw the news that the service had been acquired by Kape Technologies, a security firm in London. Kape was previously called Crossrider, a company that was named in a research paper by the University of California and Google as being part of an ecosystem of businesses using so-called ad injection technology that could behave maliciously.

In the last five years, Kape has also bought several other popular VPN services, including CyberGhost VPN, Zenmate and, just last month, ExpressVPN in a $936 million deal. This year, Kape additionally bought a group of VPN review sites that give top ratings to the VPN services it owns.

A Kape spokeswoman said that Crossrider, which has long been shut down, was a development platform that was misused by those who distributed malware. She said Kape’s VPN review sites maintained their independent editorial standards.

“It kind of sets a concerning precedent from the consumer standpoint,” said Sven Taylor, the founder of the tech blog Restore Privacy. “As the average user goes online to look for information about the product, do they know that what they’re reading might have been written by the company that owns the end product?”

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